Get Qualified Homeowners Sitting Down With Your Reps — Only Pay When They Show Up.
Ads, an AI Roof Rep that calls every lead in seconds, and a US-based team that qualifies and books. You just show up and close.
Some Of Our Roofing Partners:
Another Roofer, In Their Own Words
And that's just a handful of them.
Tired of Paying for Leads That Go Nowhere?
Most roofing company owners we talk to have been burned by lead vendors and agencies that get paid whether you close or not.
Shared Leads
The same homeowner sold to 3–5 roofers. By the time you call, someone else is already in the driveway.
Leads That Ghost You
Wrong numbers, tire-kickers and people who "just wanted a price." You pay for every one of them.
Slow Follow-Up
Leads come in after hours and on weekends. By Monday morning they've gone cold or booked someone else.
Paying for Nothing
Retainers and long contracts that get paid no matter what. When results dry up, you're still on the hook.
Sound like you? There's a better way.
You Pay for Sit-Downs. Not Leads. Not Promises.
We only win when a qualified homeowner actually sits down with your rep.
For No-Shows
If the homeowner doesn't sit down, you don't pay for it.
Speed to Lead
Our AI Roof Rep reaches out to every new lead within seconds.
Roofer Per Area
Your appointments are yours. We never work with your competitors.
Calls Answered
After-hours and weekend calls get picked up, not sent to voicemail.
We work for free until your sit-downs are delivered.
If we don't hit the number of appointments we agreed on, we keep going at no extra cost until we do. No contracts, no fine print.
Everything You Need to Attract, Qualify & Book
A done-for-you appointment system that finds homeowners who need a roof, gets them on the phone fast, and puts them on your calendar.
Authority Funnels
We build and run ads and landing pages that position your company as the go-to roofer in your area, so the people who reach out are already leaning your way.
- Custom ads that convert
- Targeting homeowners in your service area
- Split-tested landing pages
- Filters that weed out bargain hunters
AI Roof Rep Inbound + Outbound
Your AI Roof Rep answers calls after hours and reaches out to every new lead the moment it comes in, no matter the source: Google Ads, Facebook ads, your website, or anywhere else. No lead sits waiting until Monday.
- Calls new leads within 15 seconds
- Answers inbound calls after hours
- Works with any lead source
- Hands warm leads to our team
US-Based Qualifying Team
Real people in the US follow up, qualify every homeowner, and book them straight onto your calendar. If someone isn't a fit, they never make it to your schedule.
- Financial & geographic pre-qualification
- Done-for-you appointment booking
- Persistent follow-up so nothing slips
- Homeowner, decision-maker, real project
Show-Up & Tracking System
Automated confirmations and reminders keep homeowners committed, and you see every lead, call and appointment in one place.
- Text & call appointment reminders
- Full-funnel tracking & reporting
Founder Message
A Message From Our Founder
Before Roof Closer, I wasn't sitting behind a desk. I was working for a construction company as a blue-collar worker, out on job sites every day.
That's where I saw how lead companies really treat contractors. The same lead sold to five companies. Junk numbers. Homeowners who never asked for a quote. And the contractor paying for all of it, whether a single job came out of it or not.
I decided to do something about it. That's how Roof Closer started: with one simple rule. If the homeowner doesn't sit down, you don't pay. Since then, we've helped roofers across the country get in front of more qualified homeowners.
Today, AI is changing how fast homeowners expect an answer. So we keep our systems on the cutting edge, from the AI Roof Rep that calls every lead in seconds to the US-based team that qualifies them, so you're always the first roofer they talk to.
Not Your Typical Lead Company
Here's what changes when you stop paying for leads and start paying for sit-downs.
We Work With Roofers Ready to Grow
Because we only take one roofer per area, we're selective about who we partner with.
You might be a great fit if…
- You're an established residential roofing company
- You have crews ready to take on more installs
- You or your reps can run and close appointments
- You install quality roofs, not cheap patch jobs
- You want to own your local market
- You're ready to invest in growth
We limit the number of roofers we work with so every partner gets full attention. If we're not the right fit, we'll tell you honestly and point you in the right direction.
Apply now — check your areaFrequently Asked Questions
Everything you need to know before working with us.
What counts as a "sit-down"?
A sit-down is a qualified homeowner who shows up for the appointment and meets with your rep. If they don't show, you don't pay for it.
How do you qualify the homeowners?
Every new lead is contacted by our AI Roof Rep within seconds, then our US-based team follows up to confirm they own the home, are in your service area, have a real roofing project, and can afford it.
Only homeowners who pass make it onto your calendar.
What is the AI Roof Rep?
It's an AI assistant that handles both inbound and outbound calls. It answers your calls after hours and reaches out to every new lead the moment it comes in, whether it's from Google Ads, Facebook ads, your website or any other source.
Are the appointments exclusive?
Yes. We only work with one roofing company per area, so your appointments are never shared with a competitor.
Do I have to sign a long-term contract?
No. There's no long-term contract. We'd rather keep you because the appointments are worth it.
Who pays for the ads?
Ad spend is paid directly by you, separate from our fee, so you always see exactly where your money goes. We'll walk you through the numbers for your market on the call.
What if you don't deliver the appointments?
We keep working for free until the agreed number of sit-downs is delivered.
Become the Go-To Roofer in Your Area
Apply below to see if your area is still open. We only work with one roofing company per area.
See If You Qualify